Best Business Buy & Sell Deals? Have a Business Broker Friend.
A few years ago, a business owner told me something that stuck with me.
He said, "I'm not looking to buy another business right now. But if you ever come across something that fits me perfectly, give me a call."
I smiled and said, "That's exactly why we should stay in touch."
About eight months later, I heard about a business that wasn't even going to be publicly marketed. The owner wanted to retire quietly and preferred selling to someone who already understood the industry.
Immediately, I thought of that business owner.
The business matched everything he had described months earlier—industry, size, location, and budget.
He wasn't actively searching.
He wasn't browsing business listings.
He wasn't calling brokers every week.
Yet one phone call changed everything.
That's one of the biggest advantages of having a business broker as a friend.
Most people think brokers only become useful when they're ready to buy or sell. In reality, the relationship is valuable long before that.
Business brokers spend every day talking to business owners, buyers, accountants, attorneys, lenders, and other professionals. Along the way, they hear about opportunities that never become public listings. They also come across businesses that may not fit one client's goals but could be exactly what someone else has been looking for.
When a broker knows you well, they naturally think of you when the right opportunity appears.
Sometimes the opportunity is a business to buy.
Sometimes it's a strategic partnership.
Sometimes it's an acquisition.
Sometimes it's simply an introduction to the right person.
Not every opportunity generates a commission for the broker. Many are simply passed along because the broker knows they'll benefit someone in their network.
That's how long-term relationships are built.
The same is true when you're thinking about selling.
If a broker already understands your business, your goals, and your timeline, you'll have someone you trust long before you ever decide to go to market.
Great business opportunities rarely arrive on a convenient schedule.
They appear unexpectedly.
The people who hear about them first are often the ones who have spent years building the right relationships.
So don't wait until you need a business broker.
Get to know one today.
Stay in touch.
Share your goals.
You never know when they'll come across the opportunity you've been waiting for—or when they'll think of you before anyone else.
Sometimes the best deals don't come from searching.
They come from someone remembering exactly what you were looking for.
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